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Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.Online dating services also differ widely in their revenue streams.A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.

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We not only have a unique dating experience but a safe one as well.

However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

There are mixed opinions regarding the safety of online dating.

Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.

Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.Some sites are completely free and depend on advertising for revenue.